Concepedia

Janet P.Y. Lam

JP

Statistics

Publications

1

Citations

92

H-Index

1

Active since

2002

Affiliations

Simon Fraser University(Current)

Janet P.Y. Lam is an author at Simon Fraser University specializing in global strategy, management, and brand equity.

Top concepts

BusinessMarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessGlobal StrategyBrand ManagementBrand Development

Publications per year

2002–2002

1

Publications

1

Executive Insights: The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of <i>Fortune</i>-500 Companies

June Francis, Janet P.Y. Lam, Jan W. Walls · Journal of International Marketing · 2002 · 92 citations

International Marketing, Brand Strategy, Chinese Brand Names +18

1–1 of 1