Concepedia

Rosa E. Rios

RE

Statistics

Publications

11

Citations

1.2K

H-Index

11

Active since

2006

Affiliations

Australian University, Kuwait(Current)

Victoria University

Rosa E. Rios is an author at Australian University, Kuwait specializing in business, brand management, and marketing.

Publications per year

2006–2019

11

Publications

11

The moderating effect of gender in the adoption of mobile banking

Hernán Riquelme, Rosa E. Rios · International Journal of Bank Marketing · 2010 · 673 citations

Business, Information Technology, Banking +14

Brand equity for online companies

Rosa E. Rios, Hernán Riquelme · Marketing Intelligence & Planning · 2008 · 123 citations

Business, Marketing, Marketing Management +17

Sources of brand equity for online companies

Rosa E. Rios, Hernán Riquelme · Journal of Research in Interactive Marketing · 2010 · 65 citations

Business, Marketing, Marketing Management +15

Do halal certification country of origin and brand name familiarity matter?

Rosa E. Rios, Hernán Riquelme, Yasser Abdelaziz · Asia Pacific Journal of Marketing and Logistics · 2014 · 64 citations

Business, International Business, Marketing +11

Intention to purchase fake products in an Islamic country

Hernán Riquelme, Eman Mahdi Sayed Abbas, Rosa E. Rios · Education Business and Society Contemporary Middle Eastern Issues · 2012 · 63 citations

Business, Marketing, Marketing Management +15

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