Veronika Papyrina

Statistics

Publications

Citations

136

H-Index

Active since

2007

Affiliations

San Francisco State University(Current)

Veronika Papyrina is an author at San Francisco State University specializing in social psychology, advertising management, and information processing in advertising.

Publications per year

2007–2020

Publications

When, How, and with what Success? The Joint Effect of Entry Timing and Entry Mode on Survival of Japanese Subsidiaries in China

Veronika Papyrina · Journal of International Marketing · 2007 · 54 citations

Business, Strategic Management, Strategy +16

Men and women watching and reading: Gender and information processing opportunity effects in advertising

Veronika Papyrina · Journal of Marketing Communications · 2013 · 25 citations

Business, Psychology, Social Psychology +17

The Trade-off Between Quantity and Quality of Information in Gender Responses to Advertising

Veronika Papyrina · Journal of Promotion Management · 2018 · 25 citations

Social Sciences, Communication, Social Psychology +17

The student confidence gap: Gender differences in job skill self-efficacy

Veronika Papyrina, Judi Strebel, Bruce Robertson · Journal of Education for Business · 2020 · 17 citations

Education, Educational Psychology, Leadership +15

If I want you to like me, should I be like you or unlike you? The effect of prior positive interaction with the group on conformity and distinctiveness in consumer decision making

Veronika Papyrina · Journal of Consumer Behaviour · 2012 · 15 citations

Social Sciences, Psychology, Social Psychology +9

1–5 of 5