Concepedia
Statistics
Publications
26
Citations
1.9K
H-Index
21
Active since
2010
Affiliations
United Arab Emirates University(Current)
UiT The Arctic University of Norway
Nord University
Bodø Science Park (Norway)
Centre for Arctic Gas Hydrate, Environment and Climate
Wondwesen Tafesse is an author at United Arab Emirates University specializing in marketing, business, and marketing management.
Publications per year
2010–2024
Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy
Wondwesen Tafesse, Bronwyn P. Wood · Journal of Retailing and Consumer Services · 2020 · 416 citations · Full text
Social Sciences, Communication, Marketing +14
Content strategies and audience response on Facebook brand pages
Wondwesen Tafesse · Marketing Intelligence & Planning · 2015 · 201 citations
Business, Marketing, Marketing Management +15
An experiential model of consumer engagement in social media
Wondwesen Tafesse · Journal of Product & Brand Management · 2016 · 184 citations
Implementing social media marketing strategically: an empirical assessment
Wondwesen Tafesse, Anders Hauge Wien · Journal of Marketing Management · 2018 · 158 citations
Business, Marketing, Marketing Management +13
Using message strategy to drive consumer behavioral engagement on social media
Wondwesen Tafesse, Anders Hauge Wien · Journal of Consumer Marketing · 2018 · 139 citations
Business, Marketing, Marketing Management +17
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