Concepedia

John W. Henke

JW

1

Publications

49

Citations

1

H-Index

1985

Active since

Affiliations

University of Michigan–Dearborn(Current)

John W. Henke is an author at University of Michigan–Dearborn specializing in marketing communication, customer satisfaction, and marketing strategy.

Top concepts

BusinessMarketingManagementMarketing InsightsMarketing StrategyCustomer SatisfactionMarketing Communication

Publications per year

1985–1985

1

Publications

1

Bringing Reality to the Introductory Marketing Student

John W. Henke · Journal of Marketing Education · 1985 · 49 citations · Full text

Customer Satisfaction, Management, Business +9

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