Muhammad Bilal

How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

Junlan Ming, Muhammad Bilal, Umair Akram et al. · International Journal of Web Information Systems · 2021 · 383 citations

Business, Marketing, Psychology +17

Artificial intelligence is the magic wand making customer-centric a reality! An investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment

Muhammad Bilal, Yunfeng Zhang, Shukai Cai et al. · Journal of Retailing and Consumer Services · 2023 · 116 citations · Full text

Business, Marketing, Marketing Management +17

Understanding the Effects of eWOM Antecedents on Online Purchase Intention in China

Muhammad Bilal, Suad Dukhaykh, Mingyue Fan et al. · Information · 2021 · 59 citations · Full text

Business, Marketing, Marketing Management +17

The impact of website quality on customer satisfaction and eWOM in online purchase intention: The moderating role of gender in risk-taking

Uzman Saleem, Su Jeong Yi, Muhammad Bilal et al. · Frontiers in Psychology · 2022 · 49 citations · Full text

Business, Marketing, Marketing Management +16

Impact of ICT on entrepreneurial self-efficacy in emerging economy: Sustaining lock-down during COVID-19 pandemic

Taiba Sardar, Muhammad Bilal, Nausheen Syed · Human Systems Management · 2020 · 42 citations

Business, Entrepreneurship, Information Technology +13