Muhammad Bilal

How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

Junlan Ming, Jianqiu Zeng, Muhammad Bilal et al. · International Journal of Web Information Systems · 2021 · 355 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +26

Artificial intelligence is the magic wand making customer-centric a reality! An investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment

Muhammad Bilal, Yunfeng Zhang, Shukai Cai et al. · Journal of Retailing and Consumer Services · 2023 · 109 citations · Full text

Artificial Intelligence, Customer Satisfaction, Customer Experience +25

Understanding the Effects of eWOM Antecedents on Online Purchase Intention in China

Muhammad Bilal, Jianqiu Zeng, Suad Dukhaykh et al. · Information · 2021 · 58 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +22

The impact of website quality on customer satisfaction and eWOM in online purchase intention: The moderating role of gender in risk-taking

Uzman Saleem, Su Jeong Yi, Muhammad Bilal et al. · Frontiers in Psychology · 2022 · 46 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +22

Impact of ICT on entrepreneurial self-efficacy in emerging economy: Sustaining lock-down during COVID-19 pandemic

Taiba Sardar, Jianqiu Zeng, Muhammad Bilal et al. · Human Systems Management · 2020 · 42 citations

Economic Competitiveness, Entrepreneurial Innovation, Economics +14