Shukai Cai

Artificial intelligence is the magic wand making customer-centric a reality! An investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment

Muhammad Bilal, Yunfeng Zhang, Shukai Cai et al. · Journal of Retailing and Consumer Services · 2023 · 116 citations · Full text

Business, Marketing, Marketing Management +17

Unlocking luxury purchase intentions in China: A study of consumer attitude, perceived value, and the moderating effect of perceived enjoyment

Muhammad Bilal, Yunfeng Zhang, Shukai Cai et al. · Acta Psychologica · 2023 · 33 citations · Full text

Business, Marketing, Marketing Management +13

Can crop insurance help optimize farmers’ decisions on pesticides use? Evidence from family farms in East China

Rong Cai, Jie Ma, Shujuan Wang et al. · Journal of Asian Economics · 2024 · 17 citations

Agriculture, Agricultural Economics, Insurance +17

Love Is Blind! Exploring the Impact of Brand Love on eWOM in Chinese Hospitality Industry

Muhammad Bilal, Umair Akram, Yunfeng Zhang et al. · Frontiers in Psychology · 2022 · 15 citations · Full text

Business, Hospitality Management, Marketing +12

Application of Computer-Aided Instruction (CAI) in the Physical Education: Survey Analysis of Chinese Universities

Zhonghong Teng, Shukai Cai · Journal of Healthcare Engineering · 2021 · 12 citations · Full text

Education, Physical Education, Teaching +8