Concepedia

D. S. Leathar

DS

15

Publications

669

Citations

13

H-Index

1980

Active since

Affiliations

University of Strathclyde(Current)

D. S. Leathar is an author at University of Strathclyde specializing in management, marketing, and social marketing.

Top concepts

MarketingManagementAdvertisingPublic HealthSocial MarketingConsumer ResearchHealth CommunicationTobacco ControlHealth EducationHealth Promotion

Publications per year

1980–1989

15

Publications

15

Television Advertisements for Alcoholic Drinks Do Reinforce Under‐age Drinking

P. P. Aitken, Douglas Eadie, D. S. Leathar et al. · British Journal of Addiction · 1988 · 149 citations

Substance Use, Consumer Study, Consumer Research +26

Children's Awareness of Cigarette Advertisements and Brand Imagery

P. P. Aitken, D. S. Leathar, Frank J. O'Hagan et al. · British Journal of Addiction · 1987 · 89 citations

Consumer Research, Social Marketing, Brand Strategy +21

Children's perceptions of advertisements for cigarettes

P. P. Aitken, D. S. Leathar, Frank J. O'Hagan · Social Science & Medicine · 1985 · 69 citations

Tobacco Control, Advertising, Tobacco Use +9

TEN-TO SIXTEEN-YEAR-OLD'S PERCEPTIONS OF ADVERTISEMENTS FOR ALCOHOLIC DRINKS

P. P. Aitken, D. S. Leathar, Alison C. Scott · Alcohol and Alcoholism · 1988 · 68 citations

Children's awareness of cigarette brand sponsorship of sports and games in the UK

P. P. Aitken, D. S. Leathar, S. I. SQUAIR · Health Education Research · 1986 · 65 citations

Rows per page

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