Concepedia

Gökhan Özer

GÖ

25

Publications

2K

Citations

17

H-Index

2005

Active since

Affiliations

Gebze Technical University(Current)

Kocaeli Üniversitesi

Bartin University

Istanbul Medeniyet University

Muğla University

Gökhan Özer is an author at Gebze Technical University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingStrategic ManagementCustomer SatisfactionMobile MarketingConsumer ResearchFinanceAccountingInnovation

Publications per year

2005–2024

25

Publications

25

The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market

Gökhan Özer · European Journal of Marketing · 2005 · 785 citations

Customer Experience, Customer Satisfaction, Mobile Marketing +15

Customer loyalty and the effect of switching costs as a moderator variable

Gökhan Özer, Ömer Arasil · Marketing Intelligence & Planning · 2005 · 337 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +19

National customer satisfaction indices: an implementation in the Turkish mobile telephone market

Gökhan Özer · Marketing Intelligence & Planning · 2005 · 115 citations

Customer Satisfaction, Consumer Decision Making, Mobile Marketing +15

The effect of the variables of tax justice perception and trust in government on tax compliance: The case of Turkey

Sonnur Aktaş Güzel, Gökhan Özer, Murat Özcan · Journal of Behavioral and Experimental Economics · 2018 · 111 citations

Economics, Tax Compliance, Public Policy +10

How switching costs affect subscriber loyalty in the Turkish mobile phone market: An exploratory study

Gökhan Özer · Journal of Targeting Measurement and Analysis for Marketing · 2006 · 84 citations · Full text

Exploratory Study, Customer Satisfaction, Economics +11

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