Concepedia
Statistics
Publications
1
Citations
52
H-Index
Active since
1982
Barbro E. Holgerson is an author specializing in advertising, behavioral sciences, and business.
Publications per year
1982–1982
Psychophysiological and Cognitive Responses to Sex in Advertising
Michael A. Belch, Barbro E. Holgerson, George E. Belch et al. · ACR North American Advances · 1982 · 52 citations
Business, Behavioral Sciences, Psychology +8
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