Marjeta Marolt

Drivers and Outcomes of Business Model Innovation—Micro, Small and Medium-Sized Enterprises Perspective

Andreja Pucihar, Gregor Lenart, Mirjana Kljajić Borštnar et al. · Sustainability · 2019 · 123 citations · Full text

Innovation Adoption, Business Model Canvas, Entrepreneurship +17

Exploring Social Customer Relationship Management Adoption in Micro, Small and Medium-Sized Enterprises

Marjeta Marolt, Hans‐Dieter Zimmermann, Anja Žnidaršič et al. · Journal of theoretical and applied electronic commerce research · 2020 · 70 citations · Full text

Relationship Marketing, Customer Satisfaction, Social Media +12

Social Media Use and Business Performance in SMEs: The Mediating Roles of Relational Social Commerce Capability and Competitive Advantage

Marjeta Marolt, Hans‐Dieter Zimmermann, Andreja Pucihar · Sustainability · 2022 · 42 citations · Full text

Social Media Use, Social Media, Business-to-business Research +14

Exploratory study of Social CRM use in SMEs

Marjeta Marolt, Hans‐Dieter Zimmermann, Andreja Pucihar · Engineering Economics · 2018 · 21 citations · Full text

Customer Satisfaction, Relationship Marketing, Social Crm Use +11

Business Model Innovation: Insights from a Multiple Case Study of Slovenian SMEs

Marjeta Marolt, Gregor Lenart, Damjan Maletič et al. · Organizacija · 2016 · 18 citations · Full text

Marketing, Multiple Case Studies, Slovenian Smes +15