Concepedia

Hans‐Dieter Zimmermann

HZ

27

Publications

1.5K

Citations

17

H-Index

1971

Active since

Affiliations

University of Applied Sciences St. Gallen(Current)

Leipzig University

University of Maribor

Ostschweizer Fachhochschule OST

University of St.Gallen

Hans‐Dieter Zimmermann is an author at University of Applied Sciences St. Gallen specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementInteractive MarketingMarket DesignEngineeringCustomer SatisfactionPetrologyDigital EconomyBusiness Strategy

Publications per year

1971–2022

27

Publications

27

Social commerce research: An integrated view

Lina Zhou, Ping Zhang, Hans‐Dieter Zimmermann · Electronic Commerce Research and Applications · 2013 · 430 citations

Social Commerce Research, Business-to-business Research, Consumer Study +6

Preface: Introduction to Special Section - Business Models

Rainer Alt, Hans‐Dieter Zimmermann · Electronic Markets · 2001 · 245 citations

Introduction to Special Section - Business Models

Rainer Alt, Hans‐Dieter Zimmermann · SSRN Electronic Journal · 2007 · 147 citations · Full text

Electronic Marketplace, Special Section, Economics +13

Understanding the Digital Economy: Challenges for New Business Models

Hans‐Dieter Zimmermann · SSRN Electronic Journal · 2000 · 95 citations · Full text

Exploring Social Customer Relationship Management Adoption in Micro, Small and Medium-Sized Enterprises

Marjeta Marolt, Hans‐Dieter Zimmermann, Anja Žnidaršič et al. · Journal of theoretical and applied electronic commerce research · 2020 · 70 citations · Full text

Relationship Marketing, Customer Satisfaction, Social Media +12

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