Statistics
Publications
37
Citations
1.3K
H-Index
20
Active since
2012
Arpita Agnihotri is an author at Newcastle University specializing in business, management, and marketing.
Publications per year
2012–2024
37
37
Low-cost innovation in emerging markets
Arpita Agnihotri · Journal of Strategic Marketing · 2014 · 159 citations
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