Manhua Zheng

Big data analytics capabilities and organizational performance: the mediating effect of dual innovations

Xiaofeng Su, Weipeng Zeng, Manhua Zheng et al. · European Journal of Innovation Management · 2021 · 104 citations

Management, Information Systems, Management Information Systems +14

Influence of Perceived Value on Repurchase Intention of Green Agricultural Products: From the Perspective of Multi-Group Analysis

Anxin Xu, Chenwen Wei, Manhua Zheng et al. · Sustainability · 2022 · 43 citations · Full text

Business, Marketing, Marketing Management +17

How different advertising appeals (green vs. non-green) impact consumers' willingness to pay a premium for green agricultural products

Manhua Zheng, Decong Tang, Jianhong Chen et al. · Frontiers in Psychology · 2022 · 36 citations · Full text

Business, Marketing, Marketing Management +17

RETRACTED ARTICLE: The impact of omni-channel collaborative marketing on customer loyalty to fresh retailers: the mediating effect of the omni-channel shopping experience

Xiaoxia Chen, Xiaofeng Su, Zhongbin Li et al. · Operations Management Research · 2022 · 30 citations · Full text

Business, Marketing, Marketing Management +13

Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption

Manhua Zheng, Decong Tang, Anxin Xu · Foods · 2022 · 18 citations · Full text

Agriculture, Food Science, Marketing +15