Myungok Chris Yim - Concepedia

Author

Myungok Chris Yim

Loyola University Chicago ORCID

Also Known As

Myungok Chris Yim

Publications

322

Citations

H-Index

Concepts

All Affiliations

Loyola University Chicago Sungkyunkwan University

About

Myungok Chris Yim is an author at Loyola University Chicago specializing in management, business, and corporate social responsibility.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	5	5	182
2	Business	4	4	149
3	Arts	3	3	141
4	Social Sciences	3	3	135
5	Communication	3	3	141

Myungok Chris Yim

Publications

309

Citations

H-Index

Page 1

	Year	Citations
Fake, Faulty, and Authentic Stand-Taking: What Determines the Legitimacy of Corporate Social Advocacy? Myungok Chris Yim International Journal of Strategic Communication OrganizationsCorporate Social AdvocacyCorporate Political ActivityPublic RelationsConformity Gap	2021	94
Effect of AI chatbot empathy and identity disclosure on willingness to donate: the mediation of humanness and social presence Gain Park, Myungok Chris Yim, Jiyun Chung, Behaviour and Information Technology Chatbot EmpathyChatbotSocial PsychologyEmpathySocially Assistive Robot	2022	89
Effect of AI Chatbot’s Interactivity on Consumers’ Negative Word-of-Mouth Intention: Mediating Role of Perceived Empathy and Anger Myungok Chris Yim International Journal of Human-Computer Interaction	2023	38
CEOs’ political tweets and perceived authenticity: Can expectancy violation be a pleasant surprise? Myungok Chris Yim Public Relations Review Fake NewsPerceived AuthenticityMedia ActivismSocial MediaPleasant Surprise	2019	33
The effect of institutional CSR on brand advocacy during COVID-19: the moderated mediation effect of CSR expectancy and value-driven motivation Taeyoung Kim, Jing Yang, Myungok Chris Yim Journal of Product & Brand Management Consumer ResearchSocial MarketingBrand StrategyInstitutional CsrCsr Expectancy	2022	23
Why Legitimacy Matters in Crisis Communication: A Case Study of the “Nut Rage” Incident on Korean Air Myungok Chris Yim, Hyun Soon Park Journal of Business and Technical Communication Korean Air LinesKorean AirOrganizational CultureCommunicationOrganizational Behavior	2018	19
The Effects of Corporate Elitism and Groupthink on Organizational Empathy in Crisis Situations Myungok Chris Yim, Hyun Soon Park Public Relations Review Organizational EmpathyOrganizational CommunicationCorporate ElitismEmpathyManagement	2020	13

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