Murali Swapana

Statistics

Publications

Citations

196

H-Index

Active since

2018

Affiliations

Vellore Institute of Technology University(Current)

Murali Swapana is an author at Vellore Institute of Technology University specializing in mobile user experience, motivation, and online shopping motivation.

Publications per year

2018–2019

Publications

Online second-hand shopping motivation – Conceptualization, scale development, and validation

Chandrasekaran Padmavathy, Murali Swapana, Justin Paul · Journal of Retailing and Consumer Services · 2019 · 186 citations

Business, Marketing, Marketing Management +12

The role of perceived benefits and personality traits on mobile instant messaging users’ responses

Chandrasekaran Padmavathy, Seonjeong Lee, Murugan Pattusamy et al. · Asia Pacific Journal of Marketing and Logistics · 2018 · 10 citations

Social Sciences, Communication, Psychology +9

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