Concepedia
Statistics
Publications
8
Citations
179
H-Index
Active since
1970
Affiliations
Universidad Rey Juan Carlos(Current)
Universidad de Las Palmas de Gran Canaria
Clara Muela Molina is an author at Universidad Rey Juan Carlos specializing in advertising, communication, and marketing.
Publications per year
1970–2021
Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
Josefa D. Martín‐Santana, Clara Muela Molina, Eva Marina Reinares Lara et al. · BRQ Business Research Quarterly · 2014 · 49 citations · Full text
Business, Communication, Marketing +15
The Effects of Accent, Differentiation, and Stigmatization on Spokesperson Credibility in Radio Advertising
Eva Marina Reinares Lara, Josefa D. Martín‐Santana, Clara Muela Molina · Journal of Global Marketing · 2016 · 35 citations
Social Sciences, Communication, Marketing +16
False and misleading health-related claims in food supplements on Spanish radio: an analysis from a European Regulatory Framework
Clara Muela Molina, Salvador Perelló Oliver, Ana García-Arranz · Public Health Nutrition · 2021 · 28 citations · Full text
Law, Communication, Food Science +17
Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness
Josefa D. Martín‐Santana, Eva Marina Reinares Lara, Clara Muela Molina · Psychology of Music · 2015 · 15 citations
Business, Communication, Marketing +17
Health-related claims in food supplements endorsements: a content analysis from the perspective of EU regulation
Clara Muela Molina, Salvador Perelló Oliver, Ana García-Arranz · Public Health · 2020 · 15 citations · Full text
Law, Food Science, Health Law +17
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