Concepedia

Markus Kirchberger

MK

4

Publications

146

Citations

4

H-Index

2015

Active since

Affiliations

University of Amsterdam(Current)

Karlsruhe Institute of Technology

Northwestern University

Markus Kirchberger is an author at University of Amsterdam specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingValue TheoryEntrepreneurshipGeneral BusinessBusiness StrategyStrategic ManagementCustomer SatisfactionBranding

Publications per year

2015–2020

4

Publications

4

New-Technology Startups Seeking Pilot Customers: Crafting a Pair of Value Propositions

Marc Wouters, James C. Anderson, Markus Kirchberger · California Management Review · 2018 · 46 citations

Customer Satisfaction, Startup Ecosystem, Value Theory +19

Customer value propositions as interorganizational management accounting to support customer collaboration

Marc Wouters, Markus Kirchberger · Industrial Marketing Management · 2015 · 44 citations

Total Quality Management, Customer Satisfaction, Customer Value Propositions +11

Adapt and strive: How ventures under resource constraints create value through business model adaptations

Martina Dopfer, Sara Fallahi, Markus Kirchberger et al. · Creativity and Innovation Management · 2017 · 39 citations

Business Model Adaptation, Resource Constraints, Business Model Canvas +17

How Technology- Based Startups Can Use Customer Value Propositions to Gain Pilot Customers

Markus Kirchberger, Marc Wouters, James C. Anderson · Journal of Business-to-Business Marketing · 2020 · 17 citations

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