Mehir Kumar Baidya

Publications

Citations

H-Index

2008

Active since

Affiliations

Indian Institute of Social Welfare and Business Management(Current)

Mehir Kumar Baidya is an author at Indian Institute of Social Welfare and Business Management specializing in management, marketing, and brand management.

ORCID

Top concepts

BusinessMarketingManagementBrand StrategyBrand ManagementBrand DevelopmentConsumer ResearchBrandingBrand EquityCommunication

Publications per year

2008–2010

Publications

Effectiveness of marketing expenditures: A brand level case study

Mehir Kumar Baidya, Partha Pratim Basu · Journal of Targeting Measurement and Analysis for Marketing · 2008 · 16 citations · Full text

Brand Equity, Management, Brand Strategy +7

Effectiveness of integrated marketing communications

Mehir Kumar Baidya, Bipasha Maity · Journal of Indian Business Research · 2010 · 12 citations

Customer Satisfaction, Digital Marketing, International Marketing +22

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