Concepedia

Watcharee Lekhawipat

WL

Statistics

Publications

5

Citations

319

H-Index

5

Active since

2014

Affiliations

National Cheng Kung University(Current)

Maejo University

Watcharee Lekhawipat is an author at National Cheng Kung University specializing in business, management, and interactive marketing.

Top concepts

BusinessManagementMarketingConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingDigital MarketingPurchase IntentionBehavioral Decision Making

Publications per year

2014–2023

5

Publications

5

Factors affecting online repurchase intention

Chinho Lin, Watcharee Lekhawipat · Industrial Management & Data Systems · 2014 · 213 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +18

How internal attributions affect knowledge sharing behavior

Watcharee Lekhawipat, Yu-Huei Wei, Chinho Lin · Journal of Knowledge Management · 2018 · 43 citations

Innovation Adoption, Technological Barriers, Social Influence +17

How Customer Expectations Become Adjusted After Purchase

Chinho Lin, Watcharee Lekhawipat · International Journal of Electronic Commerce · 2016 · 32 citations

Expectation Formation, Customer Satisfaction, Online Customer Behavior +15

Time effect of disconfirmation on online shopping

Chinho Lin, Yu-Huei Wei, Watcharee Lekhawipat · Behaviour and Information Technology · 2017 · 18 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +19

Key influencing factors for the success of external innovation strategies in the biotechnology industry

Mei-Chun Lin, Watcharee Lekhawipat · Journal of Business and Industrial Marketing · 2023 · 13 citations

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