1
Publications
24
Citations
1
H-Index
2021
Active since
Mohammad A. Alroale is an author specializing in consumer behavior, brand equity, and interactive marketing.
Top concepts
BusinessMarketingManagementPsychologyAdvertisingBrand EquityCommunicationBrand AwarenessConsumer BehaviorConsumer Research
Publications per year
2021–2021
1
1
User-Generated Content-Consumer Buying Intentions Nexus: The Mediating Role of Brand Image
Nawras M. Nusairat, Mohammad A. Alroale, Marzouq Ayed Al-Qeed et al. · Academy of strategic management journal/Academy of Strategic Management journal · 2021 · 24 citations
Customer Satisfaction, Mediating Role, Consumer Intentions +17
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