Concepedia

Pragasen Pillay

PP

Statistics

Publications

2

Citations

36

H-Index

2

Active since

2019

Affiliations

University of Cape Town(Current)

Pragasen Pillay is an author at University of Cape Town specializing in household finance, consumer research, and financial crisis.

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Top concepts

Publications per year

2019–2023

2

Publications

2

Rethinking share-of-wallet at the bottom of the pyramid: using financial diaries to observe monthly category trade-offs

James Lappeman, Joel Chigada, Pragasen Pillay · Journal of Consumer Marketing · 2019 · 24 citations

, , +23

Advertising to reduce meat consumption: positive framing versus negative framing effects on attention

Caitlin Zunckel, Pragasen Pillay, Mark Hamilton Drummond et al. · Journal of Social Marketing · 2023 · 12 citations

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