Concepedia
Statistics
Publications
3
Citations
103
H-Index
Active since
2011
Affiliations
National University of Malaysia(Current)
Malaysian Agricultural Research and Development Institute
Rozhan Abu Dardak is an author at National University of Malaysia specializing in consumer behavior, business, and marketing.
Publications per year
2011–2014
CONSUMERS' PREFERENCE AND CONSUMPTION TOWARDS FAST FOOD: EVIDENCES FROM MALAYSIA
Farzana Quoquab, Rozhan Abu Dardak, Sabarudin Zakaria · 2011 · 54 citations
Business, Food Science, Marketing +15
A qualitative inquiry of multi-brand loyalty
Farzana Quoquab, Norjaya Mohd Yasin, Rozhan Abu Dardak · Asia Pacific Journal of Marketing and Logistics · 2014 · 28 citations
Business, Marketing, Marketing Management +7
Transferring Agricultural Technology from Government Research Institution to Private Firms in Malaysia
Rozhan Abu Dardak, Khairul Akmaliah Adham · Procedia - Social and Behavioral Sciences · 2014 · 21 citations · Full text
Management, Entrepreneurship, Technology Management +12
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