Concepedia

Anja Overdiek

AO

Statistics

Publications

6

Citations

105

H-Index

6

Active since

2016

Affiliations

The Hague University of Applied Sciences(Current)

Anja Overdiek is an author at The Hague University of Applied Sciences specializing in management, brand strategy, and marketing.

Top concepts

MarketingManagementBrand StrategyDesignFashionBrandingBusinessBrand DevelopmentConsumer ResearchDesign Thinking

Publications per year

2016–2022

6

Publications

6

Opportunities for slow fashion retail in temporary stores

Anja Overdiek · Journal of Fashion Marketing and Management · 2018 · 27 citations

Temporary Stores, Consumer Research, Brand Strategy +17

A small independent retailer's performance: Influenced by innovative strategic decision-making skills?

Rainer Hensel, Ronald Visser, Anja Overdiek et al. · Journal of Innovation & Knowledge · 2021 · 24 citations · Full text

Co‐creation and co‐design in pop‐up stores: The intersection of marketing and design research?

Anja Overdiek, Gary Warnaby · Creativity and Innovation Management · 2020 · 20 citations · Full text

Consumer Research, Brand Strategy, Consumer Engagement +19

Fashion-as-a-Service: Circular Business Model Innovation in Retail

Kim Poldner, Anja Overdiek, Agnes Evangelista · Sustainability · 2022 · 12 citations · Full text

Fashion Retail, Consumer Culture, E-business Model +13

Fashion designers and their business partners: Juggling creativity and commerce

Anja Overdiek · International Journal of Fashion Studies · 2016 · 11 citations

Business Partners, Brand Strategy, Education +21

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