Concepedia

Karen A. Berger

KA

6

Publications

328

Citations

6

H-Index

1977

Active since

Affiliations

Pace University(Current)

Karen A. Berger is an author at Pace University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingEducationAdvertisingCommunicationBrand AwarenessConsumer ResearchInteractive MarketingTourism

Publications per year

1977–2017

6

Publications

6

Undergraduate student attitudes about hypothetical marketing dilemmas

Carl Malinowski, Karen A. Berger · Journal of Business Ethics · 1996 · 104 citations

Management, Business, Consumer Research +4

The Earth Flash

Karen A. Berger · 1977 · 100 citations

Engineering, Geography, Space Architecture +3

Developing Advertising and Promotion Strategies for Higher Education

Karen A. Berger, Harlan P. Wallingford · Journal of Marketing for HIGHER EDUCATION · 1997 · 45 citations

Targeted Advertising, Consumer Research, Education +16

Country-Dot-Com

Rosane K. Gertner, Karen A. Berger, David Gertner · Journal of Travel & Tourism Marketing · 2007 · 36 citations

International Tourism Advertising, Digital Marketing, International Marketing +19

Technology to Enhance Learning: Use of a Web Site Platform in Traditional Classes and Distance Learning

Karen A. Berger, Martin T. Topol · Marketing Education Review · 2001 · 29 citations

Distance Learning, Teacher Education, Learning Management System +13

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