Concepedia

Dien Mardhiyah

DM

Statistics

Publications

5

Citations

112

H-Index

5

Active since

2013

Affiliations

Airlangga University(Current)

Dien Mardhiyah is an author at Airlangga University specializing in marketing, consumer behavior, and business.

Publications per year

2013–2023

5

Publications

5

FOMO related consumer behaviour in marketing context: A systematic literature review

Alfina Alfina, Sri Hartini, Dien Mardhiyah · Cogent Business & Management · 2023 · 42 citations · Full text

Business, Marketing, Psychology +13

The motivating factors for switching intention to use halal cosmetics in Indonesia

Wisudanto Wisudanto, Tika Widiastuti, Dien Mardhiyah et al. · Journal of Islamic accounting and business research · 2023 · 25 citations

Business, Marketing, Marketing Management +14

Effect of country of origin image, product knowledge, brand familiarity to purchase intention Korean cosmetics with information seeking as a mediator variable: Indonesian women’s perspective

Emalia Diah Augusta, Dien Mardhiyah, Tika Widiastuti · Dermatology Reports · 2019 · 20 citations · Full text

Business, Marketing, Marketing Management +16

The effect of perceived value by the tourists toward electronic word of mouth activity: the moderating role of conspicuous tendency

Sukaris Sukaris, Sri Hartini, Dien Mardhiyah · Jurnal Siasat Bisnis · 2020 · 14 citations · Full text

Management, Marketing, Tourism Management +17

Antecedents to Intention to Engage in the Online Negative Word-of-Mouth Communication

Dien Mardhiyah, Basu Swastha Dharmmesta, B.M. Purwanto · Gadjah Mada International Journal of Business · 2013 · 11 citations · Full text

Business, Communication, Marketing +14

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