Concepedia

Mary Caroline N. Castaño

MC

3

Publications

118

Citations

3

H-Index

2007

Active since

Affiliations

University of Santo Tomas(Current)

Mary Caroline N. Castaño is an author at University of Santo Tomas specializing in management, business, and economic growth.

Top concepts

BusinessManagementEconomicsEducationProductivityEconomic GrowthHigher EducationEconomic AnalysisArtsMarketing

Publications per year

2007–2022

3

Publications

3

Performance evaluation of the efficiency of Philippine Private Higher Educational Institutions: application of frontier approaches

Mary Caroline N. Castaño, Emilyn Cabanda · International Transactions in Operational Research · 2007 · 43 citations

Education, Economic Growth, Frontier Approaches +21

Sources Of Efficiency And Productivity Growth In The Philippine State Universities And Colleges: A Non-Parametric Approach

Mary Caroline N. Castaño, Emilyn Cabanda · International Business & Economics Research Journal (IBER) · 2011 · 41 citations · Full text

Resource Productivity, Productivity Growth, Resource Efficiency +18

TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor et al. · Journal of Business and Management Studies · 2022 · 34 citations · Full text

Digital Marketing, Brand Strategy, Consumer Research +24

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