Concepedia

Wee Hansei D. Meridor

WH

1

Publications

34

Citations

1

H-Index

2022

Active since

Affiliations

University of Santo Tomas(Current)

Wee Hansei D. Meridor is an author at University of Santo Tomas specializing in journalism, interactive marketing, and brand equity.

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Publications per year

2022–2022

1

Publications

1

TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor et al. · Journal of Business and Management Studies · 2022 · 34 citations · Full text

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