Concepedia

Mary Aubrey G. Gesmundo

MA

1

Publications

34

Citations

1

H-Index

2022

Active since

Affiliations

University of Santo Tomas(Current)

Mary Aubrey G. Gesmundo is an author at University of Santo Tomas specializing in interactive marketing, communication, and brand equity.

Top concepts

Publications per year

2022–2022

1

Publications

1

TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials

Mary Aubrey G. Gesmundo, Melvin Dave S. Jordan, Wee Hansei D. Meridor et al. · Journal of Business and Management Studies · 2022 · 34 citations · Full text

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