Concepedia

Le Viet Trung

LV

4

Publications

224

Citations

4

H-Index

2007

Active since

Affiliations

Kobe University(Current)

Le Viet Trung is an author at Kobe University specializing in business, marketing, and economics.

Top concepts

BusinessEconomicsMarketingConsumer ResearchManagementFood PolicyFood SystemsConsumer CultureConsumer BehaviorHealth

Publications per year

2007–2011

4

Publications

4

Supermarkets in Vietnam: Opportunities and Obstacles

Masayoshi Maruyama, Le Viet Trung · Asian Economic Journal · 2007 · 90 citations

Consumer Research, Location Convenience, Food Choice +19

Traditional bazaar or supermarkets: A probit analysis of affluent consumer perceptions in Hanoi

Masayoshi Maruyama, Le Viet Trung · The International Review of Retail Distribution and Consumer Research · 2007 · 60 citations

Consumer Economics, Traditional Bazaar, Consumer Research +17

Modern Retailers in Transition Economies

Masayoshi Maruyama, Le Viet Trung · Journal of Macromarketing · 2011 · 45 citations

Economics, Consumer Culture, Modern Retailers +13

The nature of informal food bazaars: Empirical results for Urban Hanoi, Vietnam

Masayoshi Maruyama, Le Viet Trung · Journal of Retailing and Consumer Services · 2009 · 29 citations

Culture, Urban Agriculture, Community Development +11

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