Masayoshi Maruyama

Supermarkets in Vietnam: Opportunities and Obstacles

Masayoshi Maruyama, Le Viet Trung · Asian Economic Journal · 2007 · 90 citations

Consumer Research, Location Convenience, Food Choice +19

The modernization of fresh food retailing in China: The role of consumers

Masayoshi Maruyama, Lihui Wu, Lin Huang · Journal of Retailing and Consumer Services · 2016 · 64 citations

Food Marketing, Fresh Food Retailing, Food Systems +10

Traditional bazaar or supermarkets: A probit analysis of affluent consumer perceptions in Hanoi

Masayoshi Maruyama, Le Viet Trung · The International Review of Retail Distribution and Consumer Research · 2007 · 60 citations

Consumer Economics, Traditional Bazaar, Consumer Research +17

Modern Retailers in Transition Economies

Masayoshi Maruyama, Le Viet Trung · Journal of Macromarketing · 2011 · 45 citations

Economics, Consumer Culture, Modern Retailers +13

Quantifying barriers impeding the diffusion of supermarkets in China: The role of shopping habits

Masayoshi Maruyama, Lihui Wu · Journal of Retailing and Consumer Services · 2013 · 44 citations

Barrier To Entry, Economics, Management +8