Concepedia

Oliver Cruz-Milán

OC

7

Publications

148

Citations

7

H-Index

2013

Active since

Affiliations

Texas A&M University – Corpus Christi(Current)

The University of Texas Rio Grande Valley

West Virginia State University

Oliver Cruz-Milán is an author at Texas A&M University – Corpus Christi specializing in tourism, business, and destination marketing.

Top concepts

TourismBusinessManagementDestination MarketingCultureMarketingHuman MigrationLawFinanceSecurity

Publications per year

2013–2023

7

Publications

7

Reassurance or reason for concern: Security forces as a crisis management strategy

Oliver Cruz-Milán, Joseph Simpson, Penny M. Simpson et al. · Tourism Management · 2016 · 37 citations

Engineering, Risk Management, Management +12

Attitude towards immigrants and security: Effects on destination-loyal tourists

Joseph Simpson, Penny M. Simpson, Oliver Cruz-Milán · Tourism Management · 2016 · 36 citations

Human Migration, Culture, Mass Immigration +4

Assessing the role of venturesomeness in a destination consumer-based brand equity model

Oliver Cruz-Milán · Journal of Hospitality and Tourism Insights · 2021 · 24 citations

Marketing, Customer Satisfaction, Tourist Experience +15

Destination brand personality self-congruity and crime perceptions: Effects on travel intentions

Oliver Cruz-Milán, Ismael Castillo-Ortiz · Journal of Destination Marketing & Management · 2023 · 15 citations

Hotels' marketing mix responses at insecurity-stricken destinations: a study in the US–Mexico border

Oliver Cruz-Milán · International Hospitality Review · 2021 · 13 citations · Full text

Tourism Management, Communication Tactics, Hospitality +20

Rows per page

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