29
Publications
1K
Citations
18
H-Index
2005
Active since
Cheng-Hao Chen is an author at University of Southampton specializing in management, marketing, and business.
Top concepts
ManagementBusinessMarketingBrand AwarenessConsumer BehaviorConsumer ResearchBrand EquityBrand ManagementCultureBranding
Publications per year
2005–2024
29
29
Sebastián Molinillo, Arnold Japutra, Bang Nguyen et al. · Marketing Intelligence & Planning · 2017 · 109 citations
Customer Satisfaction, Responsible Brand, Responsible Brands +21
Reverse teaching: Exploring student perceptions of “flip teaching”
Bang Nguyen, Xiaoyu Yu, Arnold Japutra et al. · Active Learning in Higher Education · 2015 · 64 citations
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