Concepedia

Luna Leoni

LL

15

Publications

571

Citations

13

H-Index

2015

Active since

Affiliations

University of Rome Tor Vergata(Current)

University of Brescia

Luna Leoni is an author at University of Rome Tor Vergata specializing in business, management, and strategic management.

Top concepts

BusinessManagementStrategic ManagementMarketingBusiness StrategyStrategyTourismIndustrial OrganizationCultureEngineering

Publications per year

2015–2024

15

Publications

15

The mediating role of knowledge management processes in the effective use of artificial intelligence in manufacturing firms

Luna Leoni, Marco Ardolino, Jamal El Baz et al. · International Journal of Operations & Production Management · 2022 · 100 citations · Full text

Artificial Intelligence, Effective Use, Engineering +20

Moving from servitization to digital servitization: Identifying the required dynamic capabilities and related microfoundations to facilitate the transition

Koteshwar Chirumalla, Luna Leoni, Pejvak Oghazi · Journal of Business Research · 2023 · 96 citations · Full text

Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets

Michela Mingione, Luna Leoni · Journal of Marketing Management · 2019 · 79 citations

Business-to-business Research, Consumer Research, Brand Strategy +19

Co-evolution in tourism: the case of Albergo Diffuso

P Paniccia, Luna Leoni · Current Issues in Tourism · 2017 · 68 citations

Tourism Management, Cultural Heritage, Albergo Diffuso +16

Adding service means adding knowledge: an inductive single-case study

Luna Leoni · Business Process Management Journal · 2015 · 35 citations

Customer Satisfaction, Service Innovation, Knowledge Management Tools +21

Rows per page

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