Peter Møgelvang-Hansen

What’s (in) a real smoothie. A division of linguistic labour in consumers’ acceptance of name–product combinations?

Viktor Smith, Ditte Green‐Petersen, Peter Møgelvang-Hansen et al. · Appetite · 2012 · 45 citations · Full text

Applied Linguistics, Consumer Decision Making, Consumer Culture +13

Spin versus fair speak in food labelling: A matter of taste?

Viktor Smith, Peter Møgelvang-Hansen, Grethe Hyldig · Food Quality and Preference · 2010 · 29 citations

Food Choice, Food Marketing, Food Labelling +9

Consumer understanding of food labels: toward a generic tool for identifying the average consumer

Henrik Selsøe Sørensen, Lotte Holm, Peter Møgelvang-Hansen et al. · The International Review of Retail Distribution and Consumer Research · 2013 · 13 citations

Assessing In-Store Food-to-Consumer Communication from a Fairness Perspective: An Integrated Approach

Viktor Smith, Jesper Clement, Peter Møgelvang-Hansen et al. · Fachsprache · 2017 · 13 citations · Full text

Customer Satisfaction, Food Naming, Consumer Study +19