Concepedia

Author

Kesmat AbdelAziz

Also Known As

Kesmat AbdelAziz

4

Publications

31

Citations

1

H-Index

18

Concepts

All Affiliations

KA

About

Kesmat AbdelAziz is an author at Universiti Sains Malaysia specializing in consumer engagement, customer satisfaction, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

30

2

Management

1

1

30

3

Marketing

1

1

30

4

Brand Building

1

1

30

5

Brand Development

1

1

30