Concepedia

Author

Kesmat AbdelAziz

Universiti Sains MalaysiaORCID

Also Known As

Kesmat AbdelAziz

4

Publications

31

Citations

1

H-Index

18

Concepts

All Affiliations

Universiti Sains Malaysia
KA

About

Kesmat AbdelAziz is an author at Universiti Sains Malaysia specializing in consumer engagement, customer satisfaction, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

30

2

Management

1

1

30

3

Marketing

1

1

30

4

Brand Building

1

1

30

5

Brand Development

1

1

30

Kesmat AbdelAziz

×

1

Publications

30

Citations

1

H-Index

YearCitations

Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic: the case of online modest fashion SMEs in Egypt

Kesmat AbdelAziz, Nor Hasliza Md Saad, T. Ramayah

Journal of Islamic marketing

2021

30

Page 1