Toby Mammen

Publications

Citations

H-Index

2010

Active since

Affiliations

Institute of Chartered Financial Analysts of India(Current)

Toby Mammen is an author at Institute of Chartered Financial Analysts of India specializing in consumer behavior, hospitality marketing, and marketing insights.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchMarketing InsightsHospitality MarketingBrandingBrand EquityBrand Strategy

Publications per year

2010–2011

Publications

<i>Validating Service Convenience Scale and Profiling Customers: A Study in the Indian Retail Context</i>

Jayesh Aagja, Toby Mammen, Amit Saraswat · Vikalpa The Journal for Decision Makers · 2011 · 48 citations · Full text

Customer Experience, Customer Satisfaction, Service Convenience +16

Building store brands using store image differentiation

Amit Saraswat, Toby Mammen, Jayesh Aagja et al. · Journal of Indian Business Research · 2010 · 26 citations

Retail Store Image, Brand Strategy, Consumer Research +19

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