Concepedia

J. David Lichtenthal

JD

18

Publications

844

Citations

14

H-Index

1989

Active since

Affiliations

Baruch College(Current)

City University of New York

Pennsylvania State University

Virginia State University

College of Staten Island

J. David Lichtenthal is an author at Baruch College specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyConsumer ResearchMarket DesignMarketing InsightsMarketing StrategyMarketing ManagementCustomer Satisfaction

Publications per year

1989–2019

18

Publications

18

Becoming market oriented

J. David Lichtenthal, David T. Wilson · Journal of Business Research · 1992 · 131 citations

Market Development, Business, Business Strategy +3

Internet integration in business marketing tactics

J. David Lichtenthal, Shay Eliaz · Industrial Marketing Management · 2003 · 109 citations

Electronic Marketplace, Business Intelligence, Digital Marketing +7

Toward a Theory of Business Buyer-Seller Similarity

J. David Lichtenthal, Thomas Tellefsen · Journal of Personal Selling and Sales Management · 2001 · 105 citations

Electronic Marketplace, Relationship Marketing, Customer Satisfaction +15

A Bibliometric Analysis of the First 25 Years of the <i>Journal of Business-to-Business Marketing</i>

Leslier Valenzuela‐Fernández, José M. Merigó, J. David Lichtenthal et al. · Journal of Business-to-Business Marketing · 2019 · 93 citations · Full text

Anatomy of Organizational Crises

Peter Hwang, J. David Lichtenthal · Journal of Contingencies and Crisis Management · 2000 · 87 citations

Organizational Issue, It Disaster Recovery, International Financial Crisis +19

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