Zanna van der Aa

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Publications

Citations

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Active since

2012

Affiliations

Zanna van der Aa is an author at Radboud University Nijmegen specializing in customer contact center management, customer relationship management, and customer contact management.

Publications per year

2012–2013

Publications

Reducing employee turnover through customer contact center job quality

Zanna van der Aa, J.M.M. Bloemer, Jörg Henseler · The International Journal of Human Resource Management · 2012 · 22 citations

Management, Human Resource Management, Organizational Behavior +17

Using customer contact centres as relationship marketing instruments

Zanna van der Aa, Josée Bloemer, Jörg Henseler · Service Business · 2013 · 16 citations

Business, Marketing, Marketing Management +14

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