Concepedia

Dalia Diab

DD

1

Publications

92

Citations

1

H-Index

2016

Active since

Affiliations

University of Khartoum(Current)

Dalia Diab is an author at University of Khartoum specializing in culture, consumer research, and celebrity endorsement.

Top concepts

Publications per year

2016–2016

1

Publications

1

The relationship between celebrities’ credibility and advertising effectiveness

Ilham Hassan Fathelrahman Mansour, Dalia Diab · Journal of Islamic marketing · 2016 · 92 citations

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