Laura Sáez‐Ortuño

Quantum computing for market research

Laura Sáez‐Ortuño, Rubén Huertas-García, Santiago Forgas‐Coll et al. · Journal of Innovation & Knowledge · 2024 · 33 citations · Full text

Computing, Computer Science, Quantum Computing +11

How can entrepreneurs improve digital market segmentation? A comparative analysis of supervised and unsupervised learning algorithms

Laura Sáez‐Ortuño, Rubén Huertas-García, Santiago Forgas‐Coll et al. · International Entrepreneurship and Management Journal · 2023 · 18 citations · Full text

Business, Marketing, Marketing Management +15

What's on the horizon? A bibliometric analysis of personal data collection methods on social networks

Laura Sáez‐Ortuño, Santiago Forgas‐Coll, Rubén Huertas-García et al. · Journal of Business Research · 2023 · 17 citations · Full text

Business, Information Systems, Marketing +16

Online cheaters: Profiles and motivations of internet users who falsify their data online

Laura Sáez‐Ortuño, Santiago Forgas‐Coll, Rubén Huertas-García et al. · Journal of Innovation & Knowledge · 2023 · 15 citations · Full text

Social Sciences, Psychology, Social Psychology +17

Chasing spammers: Using the Internet protocol address for detection

Laura Sáez‐Ortuño, Santiago Forgas‐Coll, Rubén Huertas-García et al. · Psychology and Marketing · 2024 · 10 citations · Full text

Social Sciences, Communication, Cybersecurity +9