Saravanan Muthaiyah

eWOM via the TikTok application and its influence on the purchase intention of somethinc products

Indrawati Indrawati, Prily Calista Putri Yones, Saravanan Muthaiyah · Asia Pacific Management Review · 2022 · 125 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +23

Text mining approaches for stock market prediction

Azadeh Nikfarjam, Ehsan Emadzadeh, Saravanan Muthaiyah · 2010 · 84 citations

Economic Forecasting, Engineering, Asset Pricing +15

Scrap loss reduction using the 5‐whys analysis

Uthiyakumar Murugaiah, Samuel Jebaraj Benjamin, M. Srikamaladevi Marathamuthu et al. · International Journal of Quality & Reliability Management · 2010 · 75 citations

Root Cause Analysis, Engineering, Industrial Engineering +22

Adopting e-finance: decomposing the technology acceptance model for investors

Alireza Abroud, Yap Voon Choong, Saravanan Muthaiyah et al. · Service Business · 2013 · 46 citations

Fintech, Technology Acceptance Model, User Acceptance +3

The Connection between Absorptive Capacity and Green Innovation: The Function of Board Capital and Environmental Regulation

Sohail Ahmad Javeed, Boon Heng Teh, Tze San Ong et al. · International Journal of Environmental Research and Public Health · 2023 · 32 citations · Full text

Eco-innovation, Sustainable Development, Law +18