Concepedia
Statistics
Publications
25
Citations
1.5K
H-Index
18
Active since
1998
Affiliations
University of Helsinki(Current)
Aalto University
University of Turku
Helsinki University Hospital
Lund University
Jaana Simola is an author at University of Helsinki specializing in social sciences, cognitive science, and attention.
Top concepts
Social SciencesCognitive ScienceAttentionEye TrackingManagementCognitionEngineeringMarketingAdvertisingNeuroscience
Publications per year
1998–2023
Memory Traces for Words as Revealed by the Mismatch Negativity
Friedemann Pulvermüller, Teija Kujala, Yury Shtyrov et al. · NeuroImage · 2001 · 316 citations
Natural Language Processing, Associative Memory (Psychology), Semantic Processing +10
Preattentive extraction of abstract feature conjunctions from auditory stimulation as reflected by the mismatch negativity (MMN)
Petri Paavilainen, Jaana Simola, Maria Jaramillo et al. · Psychophysiology · 2001 · 171 citations
The Effects of Animation and Format on the Perception and Memory of Online Advertising
Jarmo Kuisma, Jaana Simola, Liisa Uusitalo et al. · Journal of Interactive Marketing · 2010 · 147 citations
Using hidden Markov model to uncover processing states from eye movements in information search tasks
Jaana Simola, Jarkko Salojärvi, Ilpo Kojo · Cognitive Systems Research · 2008 · 100 citations
Eye Movements, Cognitive Science, Engineering +15
The impact of salient advertisements on reading and attention on web pages.
Jaana Simola, Jarmo Kuisma, Anssi Öörni et al. · Journal of Experimental Psychology Applied · 2011 · 92 citations
Digital Marketing, Neurolinguistics, Targeted Advertising +28
1–5 of 25