Concepedia
Statistics
Publications
7
Citations
383
H-Index
Active since
2009
Affiliations
Aalto University(Current)
University of Helsinki
University of Turku
Jarmo Kuisma is an author at Aalto University specializing in management, marketing communication, and communication.
Top concepts
ManagementMarketingAdvertisingCommunicationConsumer ResearchMarketing CommunicationInteractive MarketingArtsCognitionPersuasion
Publications per year
2009–2019
The Effects of Animation and Format on the Perception and Memory of Online Advertising
Jarmo Kuisma, Jaana Simola, Liisa Uusitalo et al. · Journal of Interactive Marketing · 2010 · 147 citations
The impact of salient advertisements on reading and attention on web pages.
Jaana Simola, Jarmo Kuisma, Anssi Öörni et al. · Journal of Experimental Psychology Applied · 2011 · 92 citations
Digital Marketing, Neurolinguistics, Targeted Advertising +28
Attention and Memory for Newspaper Advertisements: Effects of Ad–Editorial Congruency and Location
Jaana Simola, Markus Kivikangas, Jarmo Kuisma et al. · Applied Cognitive Psychology · 2013 · 67 citations
Media Context, Targeted Advertising, Consumer Research +20
Attention, memory and preference for direct and indirect print advertisements
Jaana Simola, Jarmo Kuisma, Johanna K. Kaakinen · Journal of Business Research · 2019 · 27 citations · Full text
Marketing, Consumer Appeal, Interactive Marketing +12
Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
Jaana Simola, Jukka Hyönä, Jarmo Kuisma · Frontiers in Psychology · 2014 · 19 citations · Full text
Targeted Advertising, Different Media, Consumer Research +23
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