Yunpeng Yang

The impact of customer experience on consumer purchase intention in cross-border E-commerce——Taking network structural embeddedness as mediator variable

Nan Chen, Yunpeng Yang · Journal of Retailing and Consumer Services · 2020 · 153 citations

Customer Experience, Online Customer Behavior, Consumer Decision Making +12

The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention

Nan Chen, Yunpeng Yang · Journal of theoretical and applied electronic commerce research · 2023 · 118 citations · Full text

Digital Marketing, E-commerce Marketing, Consumer Research +25

The Digital Platform, Enterprise Digital Transformation, and Enterprise Performance of Cross-Border E-Commerce—From the Perspective of Digital Transformation and Data Elements

Yunpeng Yang, Nan Chen, Hongmin Chen · Journal of theoretical and applied electronic commerce research · 2023 · 108 citations · Full text

Digital Business, Enterprise Business Transformation, Digital Platform +21

32  Gb/s chaotic optical communications by deep-learning-based chaos synchronization

Junxiang Ke, Lilin Yi, Yang Zhao et al. · Optics Letters · 2019 · 107 citations

Photonics, Engineering, Optical Communications +8

Chaotic Optical Communication Over 1000 km Transmission by Coherent Detection

Yang Zhao, Lilin Yi, Junxiang Ke et al. · Journal of Lightwave Technology · 2020 · 91 citations

Engineering, Kerr Fiber Nonlinearity, Chaotic Optical Communication +11