The Digital Platform, Enterprise Digital Transformation, and Enterprise Performance of Cross-Border E-Commerce—From the Perspective of Digital Transformation and Data Elements

TLDR

The growth of cross‑border e‑commerce depends on digital trade ecosystems, making platform service capabilities and firms’ digital transformation abilities essential for sustained development. This study investigates how platform service capabilities and cross‑border e‑commerce firms’ digital transformation capabilities influence enterprise performance, with digital transformation acting as a mediator. The analysis shows that platform service capabilities—specifically supply‑chain communication and cost‑control—partially mediate the link between platform serviceability and firm performance, and that both platform service capabilities and firms’ digital transformation capabilities positively and significantly affect enterprise performance.

Abstract

The digital trade ecosystem’s development relies on the growth of cross-border e-commerce platforms. To ensure the continued growth of China’s digital trade, it is crucial to consider the service capabilities of digital platforms and the digital transformation capabilities of cross-border e-commerce firms. This study explores the impact of these factors on the performance of cross-border e-commerce companies, with digital transformation capability acting as a mediator. Empirical research reveals that the service capability of digital platforms is composed of supply chain communication and cost control abilities, which partially mediate the relationship between digital platform serviceability and cross-border e-commerce enterprise performance. Moreover, both the service capabilities of digital platforms and the digital transformation capabilities of cross-border e-commerce companies have a positive and significant impact on enterprise performance.