Matti Rachamim

Advertising Appeals, Moderators, And Impact on Persuasion

Jacob Hornik, Chezy Ofir, Matti Rachamim · Journal of Advertising Research · 2017 · 65 citations

Consumer Research, Consumer Engagement, Journalism +19

Quantitative evaluation of persuasive appeals using comparative meta-analysis

Jacob Hornik, Chezy Ofir, Matti Rachamim · The Communication Review · 2016 · 39 citations

The joy of pain

Jacob Hornik, Rinat Shaanan Satchi, Matti Rachamim · Internet Research · 2018 · 21 citations

Pain Therapy, Pain Disorders, Content Assimilation +35

Modeling the industry perspective of university-industry collaborative innovation alliances: Player behavior and stability issues

Yang Song, Ron Berger, Matti Rachamim et al. · International Journal of Engineering Business Management · 2022 · 16 citations · Full text

Game Theory, Collaborative Innovation Alliance, Innovation Efficiency +20

A social constructivist perspective on novice entrepreneurial learning in business incubators

Thomas Wing Yan Man, Ron Berger, Matti Rachamim · International Journal of Emerging Markets · 2022 · 16 citations

Novice Entrepreneurial Learning, Learning Organization, Entrepreneurial Phenomenon +14