Mark Chong - Concepedia

Author

Mark Chong

Singapore Management University ORCID

Also Known As

Chong, Mark, M.Y. Chong, Mark Chong

Publications

617

Citations

H-Index

100

Concepts

All Affiliations

Singapore Management University Nanyang Technological University

About

Mark Chong is an author at Singapore Management University specializing in marketing, management, and health sciences.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	4	4	316
2	Health Sciences	4	4	120
3	Arts	3	3	198
4	Education	1	1	12
5	Language Studies	1	1	15

Mark Chong

Publications

562

Citations

H-Index

Page 1

	Year	Citations
The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines' Experience Mark Chong Corporate Reputation Review Infusing Corporate ValuesBrand EquityManagementBrand StrategyBusiness	2007	155
Employee Participation in CSR and Corporate Identity: Insights from a Disaster-Response Program in the Asia-Pacific Mark Chong Corporate Reputation Review Employee InvolvementOrganizational IdentityManagementBusinessCorporate Responses	2009	123
The Social Amplification of Haze-Related Risks on the Internet Mark Chong, Murphy Choy Health Communication Online CommunicationSocial InfluenceCommunicationOnline Risk AmplificationJournalism	2016	60
A cross-country investigation of social image motivation and acceptance of lab-grown meat in Singapore and the United States Mark Chong, Angela K.‐Y. Leung, Verity Y. Q. Lua Appetite Food ChoiceCultureFood MarketingSocial Image MotivationSocial Psychology	2022	48
Higher well-being individuals are more receptive to cultivated meat: An investigation of their reasoning for consuming cultivated meat Angela K.‐Y. Leung, Mark Chong, Tricia Marjorie Fernandez, Appetite Food ChoiceQuality Of LifeCultureBehavioral SciencesHigher Well-being Individuals	2023	29
Perception of the risks and benefits of<i>Bt</i>eggplant by Indian farmers Mark Chong Journal of Risk Research Applied EconomicsSustainable Food SystemEconomic BenefitsAgricultural EconomicsIndian Farmers	2005	27
Evolution of corporate reputation during an evolving controversy Siyoung Chung, Mark Chong, Jie Sheng Chua, Journal of Communication Management Social Medium MonitoringDigital MarketingCorporate ReputationReputation ManagementPublic Opinion	2018	26
Effects of framing, nomenclature, and aversion to tampering with nature on consumer acceptance of cultivated meat in Singapore Mark Chong, Angela K.‐Y. Leung, Tricia Marjorie Fernandez, Journal of Environmental Psychology Food ChoiceFood MarketingConsumer AcceptanceAgricultural EconomicsConsumer Research	2023	16
How do advertising creative directors perceive research? Mark Chong International Journal of Advertising Targeted AdvertisingConsumer ResearchBrand StrategyJournalismCreative Directors	2006	15
Seeing Through Misinformation: A Framework for Identifying Fake Online News Murphy Choy, Mark Chong arXiv (Cornell University) Fake NewsPublic OpinionCommunicationMisinformationCorpus Linguistics	2018	15

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