Mark Chong

The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines' Experience

Mark Chong · Corporate Reputation Review · 2007 · 155 citations · Full text

Infusing Corporate Values, Brand Equity, Management +8

Employee Participation in CSR and Corporate Identity: Insights from a Disaster-Response Program in the Asia-Pacific

Mark Chong · Corporate Reputation Review · 2009 · 123 citations · Full text

Employee Involvement, Organizational Identity, Management +13

The Social Amplification of Haze-Related Risks on the Internet

Mark Chong, Murphy Choy · Health Communication · 2016 · 60 citations

Online Communication, Social Influence, Communication +18

A cross-country investigation of social image motivation and acceptance of lab-grown meat in Singapore and the United States

Mark Chong, Angela K.‐Y. Leung, Verity Y. Q. Lua · Appetite · 2022 · 48 citations

Food Choice, Culture, Food Marketing +11

Higher well-being individuals are more receptive to cultivated meat: An investigation of their reasoning for consuming cultivated meat

Angela K.‐Y. Leung, Mark Chong, Tricia Marjorie Fernandez et al. · Appetite · 2023 · 29 citations

Food Choice, Quality Of Life, Culture +9