The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines' Experience - Concepedia

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Publication | Open Access

The Role of Internal Communication and Training in Infusing Corporate Values and Delivering Brand Promise: Singapore Airlines' Experience

DOI Full Paper Access

155

Citations

40

References

2007

Year

Corporate Reputation Review

Infusing Corporate ValuesBrand EquityManagementBrand StrategyBusinessBusiness StrategyBrand AwarenessDelivering Brand PromiseMarketingSingapore AirlinesBrand Management

References

	Year	Citations

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