Concepedia

Björn P. Jacobsen

BP

Statistics

Publications

2

Citations

170

H-Index

2

Active since

2009

Affiliations

University of Dundee(Current)

Björn P. Jacobsen is an author at University of Dundee specializing in business, strategic brand management, and brand associations.

Publications per year

2009–2012

2

Publications

2

Investor‐based place brand equity: a theoretical framework

Björn P. Jacobsen · Journal of Place Management and Development · 2009 · 88 citations

Business, Marketing, Marketing Management +15

Place brand equity: a model for establishing the effectiveness of place brands

Björn P. Jacobsen · Journal of Place Management and Development · 2012 · 82 citations

Business, Marketing, Strategic Management +12

1–2 of 2